ROI and Member Engagement Through Digital Content Delivery
ROI and Member Engagement Through Digital Content Delivery
Medicare Marketing Guidelines provide  health plans and plan sponsors with the ability to use digital delivery methods for content.  This webcast explores opportunities and practices for using these methods successfully.

Learning Objectives
  • Understand the regulatory language associated with this provision
  • Understand potential improvements enabled
  • Receive an overview of potential methods
Several case studies using digital member content delivery are outlined.

About the Speaker:
Dan Ablett, President, ABG Communications
Dan Ablett is the President of ABG Communications, a California company specializing in healthcare member communications. He has been in the information management, printing, and digital content service professions for 34 years. Mr. Ablett has a Bachelor of Science in Print Production Management (CSULA) and an MBA (University of La Verne).
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